Our Founders

Peekaaboo Kids is our love letter to childhood. It’s the symphony of colors, textures, and designs that capture the essence of those magical years. For us, it’s not a brand, it’s a journey filled with nostalgia that countless parents can relate to.

Peekaaboo Mom - Shine and Peekaaboo Dad - Agnivesh are graduates of IIM Ahmedabad with over 12 years of combined experience in the upper echelons of the FMCG industry. While our corporate journeys, were fulfilling, our hearts yearned for something more, something inspired by our own little bundle of joy, Simba.

Peekaaboo Kid - Simba, our 18 month old son, is the heart & soul of the brand. His wide-eyed wonder and infectious giggles serve as constant reminders that childhood is a magical time, filled with exploration and adventure. We embarked on this journey to create a brand that captures the essence of childhood, a brand where every product is designed with the same love & care that we invest in our own Simba.